Friday, November 12, 2010

It Is Personal

In honor of Lawrence and Amy Gallant, who were married last week in Boston and planning to live in San Jose.

In honor of my sister, Tzipora (and family) who welcomed a baby boy into the world this week, in Jerusalem. Mazal tov!

A strange thing happened to me a few days ago.

Perhaps you or someone at your table can explain it.

Maybe my confusion is because I'm biased.

I'm biased because I believe my own PR. The PR says that this book has changed many people's lives and helped them find what they were looking for. I get emails from Conservative, Reconstructionist, Reform, Orthodox, Orthodox-Hasidic, Conservadox, Reformative and even plain ol' Jews, even from non-Jews, telling me that the book has helped them. After awhile you start to believe this stuff, know what I mean?

So here's what happened.

There is a certain rabbi who runs a certain educational program with hundreds of participants every year. Months ago I asked him if he would like to use the book as a follow-up tool, for his participants to take home after the program. We sent him a sample book, and I showed him how the book dovetails perfectly with his programming.

But he hemmed. He hawed. Via email and phone calls, he would not commit.

Then I heard he was going to be in New York. So last week I made a one-day drive to New York and back (actually New Jersey, so the train was not an option). I found him in his hotel five minutes before he was about to leave for the evening. We talked for those five minutes, and closed the deal. He will use the book for his next program.

This is my question for your table: What is it about the face-to-face meeting?

Shabbat Shalom

Meeting Franklin Roosevelt was like opening your first bottle of champagne; knowing him was like drinking it. - Churchill

PS - have you seen my amazing new iPhone/iPad app?



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