Spreading Good Taste

The purpose of this blog is to cut some mustard at the Shabbat table. Please print and share.
Recent happy birthday shout-outs to Marc in Marin and Jorun in SF - until 120!
 

Remember Grey Poupon?

As in the guys in the Rolls Royces, sharing "one of life's finer pleasures"?

To understand today's Table Talk, a bit of background.

The brand was created in 1777. That's a lot of charge-discharge cycles ago.

They conqured America in the 1980s with the help of Rolls, but then for decades we didn't hear from them.

Why bother? Their brand had been established.

But then in 2012, Grey Poupon decided it was time to reintroduce their brand to a new generation.

So they of course created a Facebook page.

But unlike every other Facebook page in the universe, Grey Poupon did not go for unlimited "likes".

They called their page, The Society of Good Taste.

They required an application to become a friend of Grey Poupon. Their computer would analyze your own profile and scores you based on your posts, your timeline, your other "likes" and even your grammar.

35 thousand were rejected!

First question for your table: Would you guess that it was good or bad for their brand? Did this exclusiveness help or hurt their image among the Facebook set?

Answer: It was a home run.... Fabulously successful.

But.... question #2 - How would you guess those 35,000 people felt about being rejected

I don't know, but I would guess that most of them felt very good about it. Remember Groucho's line?

"I wouldn't want to join any club that would have me as a member."

If there is no bar to pass, no price to pay, then it ain't worth much.

OK, here's the last question this week for your table:

Does exclusivity work for personal life? What about parenting or teaching? What about dating and marriage?


Shabbat Shalom

PS - The one you never saw!

 

Enjoyed this Table Talk? Vote with your fingers! Like it, tweet it, forward it....